This weekend was full of motorsports fun. We had F1 in Montreal, Indy at Texas Motor Speedway, Formula D in Orlando, the Isle of Man TT, and the grab bag of motorsports that is the X Games. I watched the Formula 1 race, and I caught enough of the Formula D competition to enjoy it. And I also watched a healthy chunk of the Super Trucks and what they call “RallyCar Racing” at the X Games, which was held at Circuit of the Americas near Austin, TX. The trucks and the rally cars are cool, and I didn’t know this until I saw a In Review video, but they have flat track motorcycle racing now! All awesome events, but I couldn’t help but ask myself one thing: why isn’t there drifting at the X Games?
Think about it, it’s a perfect fit for the X Games: it’s visually appealing, the drivers are approachable. I’d bet you couldn’t distinguish between a crowd at a Formula D event and one at the X Games. It would be a perfect fit, and the drift crowd would definitely stick around for a lot of the other events. BMX, skateboarding, motocross are all part time hobbies for a lot of drift enthusiasts. And this goes without saying: everyone loves seeing trucks jump around. And yet here we are, no X Games drifting. And I still don’t know why…
It’s not like there’s a lack of talent, or spectators. Specifically in Texas, the stop at Texas Motor Speedway packs them in. Maybe Formula D has a hang up with it? The X Games this year were on the same weekend as round 3 of the Formula D season, but what if one or the other moved? Formula D could still have its stop, and the X Games could have one of the more visually enticing motorsports that’s right in their wheel house. Demographically speaking of course. The X Games drifting doesn’t have to have the full complement of drivers a normal Formula D event has. Instead of a qualifying field that has to be whittled down to 32, they could just invite 8 or 16 drivers, set up the matches in a random draw and have them go to town.
The X Games would get another fantastic event to throw into their massive event, and drifting would be seen by a far larger audience. Everybody wins! Well, probably. I’m sure the reasons are deeper than the few I’ve thrown out just now. Do you have any ideas?